1. About This Policy
DBA Services Pty Ltd (ACN 166 301 999) ("DBA Services", "we", "us", "our") is committed to protecting the privacy of personal information collected through our website, forms, and services. This policy explains how we collect, use, store, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
2. Information We Collect
We may collect the following personal information:
- Contact details - name, email address, phone number, company name, job title
- Technical details - SQL Server environment details provided through health check or support forms
- Payment information - processed securely via Stripe; we do not store credit card numbers
- Usage data - website analytics via Google Analytics (anonymised IP, pages visited, device type)
- Communication records - emails, support requests, and form submissions
3. How We Collect Information
We collect personal information through:
- Health check booking forms on our website
- Contact and inquiry forms
- Newsletter subscription forms
- Emergency support checkout
- Proposal and engagement agreements
- Direct communication (email, phone)
- Cookies and analytics tools (Google Analytics 4)
4. How We Use Your Information
We use your personal information to:
- Provide SQL Server database administration services
- Respond to inquiries and support requests
- Process payments for services
- Send service-related communications and reports
- Send our newsletter (with your consent; you can unsubscribe at any time)
- Improve our website and services through analytics
- Generate proposals and service agreements
- Comply with legal and regulatory obligations
5. Disclosure of Information
We may disclose personal information to:
- Service providers - email delivery (SendGrid), payment processing (Stripe), analytics (Google)
- Professional advisors - accountants, lawyers, insurers as required
- Regulatory authorities - where required by law
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
6. Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Our security measures include:
- SSL/TLS encryption for all website traffic
- Secure payment processing via Stripe (PCI-DSS compliant)
- Access controls limiting data access to authorised personnel
- Regular security reviews of our systems
DBA Services is PCI-DSS SAQ-D Service Provider compliant.
7. Use of Artificial Intelligence
DBA Services uses AI technologies to enhance the quality, speed, and accuracy of our SQL Server database administration services. Our use of AI is governed by the following principles:
What AI is used for
- Telemetry analysis - AI models analyse SQL Server performance telemetry (wait statistics, performance counters, configuration metadata, resource utilisation patterns) to detect anomalies and identify potential issues before they impact your business
- Root cause analysis - When incidents occur, AI correlates patterns across performance baselines, recent changes, and historical incidents to accelerate diagnosis
- Business intelligence - AI translates infrastructure telemetry into capacity forecasts, cost optimisation recommendations, and workload trend analysis
- Internal knowledge systems - AI enhances our internal knowledge base to improve time-to-resolution for common SQL Server issues
- Content generation - AI assists in generating technical blog content and documentation, with all output reviewed and validated by our senior DBAs
What AI is never used for
- We never process your business data through AI systems - AI only analyses SQL Server infrastructure telemetry (performance counters, wait stats, configuration metadata). The contents of your databases, application data, and business information are never accessed, transmitted, or processed by any AI system.
- We never use client data to train AI models - Your environment telemetry is not used to train external AI models. Only anonymised, aggregated infrastructure metrics may be used to improve our internal diagnostic systems.
- AI never takes autonomous action on your systems - Every AI-assisted insight is validated by our senior DBAs before any action is taken on your SQL Server environment. AI informs our decisions; it does not make them.
AI transparency
We are committed to transparency about how AI is used in our service delivery. If you have questions about our AI practices or wish to opt out of AI-assisted analysis for your environment, please contact us.
8. Cookies & Analytics
Our website uses Google Analytics 4 to understand how visitors use our site. This collects anonymised data including pages visited, time on site, device type, and traffic sources. No personally identifiable information is sent to Google Analytics.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
9. Your Rights
Under the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (where we are not required to retain it)
- Unsubscribe from marketing communications at any time
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
10. Data Retention
We retain personal information for as long as necessary to provide our services and comply with legal obligations. Support records and service documentation are retained for a minimum of 7 years. You may request deletion of your information at any time by contacting us.
11. Contact Us
If you have questions about this privacy policy or wish to exercise your rights, contact us: